We went through many variations before rearching our desired outcome, and as many good designers will tell you, less is more. Yellows to blacks, black to yellows, and finally yellow back to white. Only one thing stayed the same during our design process, and that was the font. Helvetica was the only font we were certain would work. Past experiences with the font meant we were fairly certain it’d be a success…and it was (if we do say so ourselves).