When it comes to creating a website, it is tempting to believe potential customers or clients will spend hours reading your informative content and delve deeply into the history and ethos of your business. However, the likelihood is, unless their interest is engaged within the first few seconds, they will move on to another site.
This is why it is essential to make a good first impression when making or updating a website, ensuring the design is as good as the content.
Entrepeneur.com noted that “first impressions still make the top of the list” when it comes to web design, adding: “What users interact with immediately after loading your site lays the groundwork for the entire experience.”
It is, therefore, essential to attract visitors within just a matter of seconds, which predominantly comes down to the aesthetics of the site, including colours, spacing, images and structure.
Text layout and sizing, fonts and image placement are also important to consider, as these can either make a website appear professional and slick, or dated and out of touch.
Focusing on the visual elements of a website does not, however, mean bombarding visitors with lots of colours, pictures and different fonts. Sometimes, simple designs are more successful, with the publication noting: “The easier it is to absorb and engage with the visual elements on your web pages, the better.”
It is also important to make sure designs are consistent with the rest of your branding and reflect the nature of your company, so whoever lands on the website knows they are in the right place.
Make sure logos, slogans, branding, colours, and images are all in line with the rest of your marketing literature, as well as provide links to social media sites so they can check the authenticity of the website.
For professional help with your web design in Kirkham, give us a call today.