With the pandemic driving business online for a few years, it seems that everyone has a website these days.
While this is great from a consumer perspective and while it has allowed many brands to keep their heads above water, it also means that the online space is becoming increasingly crowded… so businesses now have to ensure that their website and digital presence is strong enough to compete.
Of course, this means making sure that the site itself looks great and attractive, really speaking to your target market and bringing them through your doors and not your competitors. But you also need to look far beyond aesthetics.
Even if your site is attractive in the first instance, you need to make sure that the user experience is totally unrivalled. This means short page load times, clear signposting, mobile optimisation, ease of navigation, calls to action, engagement opportunities, no pop-up ads… the list goes on, and on!
The idea is to ensure that you keep people on your site for as long as possible (top note: bounce rate can affect your rankings on search engines!). Therefore, this means you have more opportunities to engage with them on a deeper level, which means they’re more likely to return in the future.
Content is king, or so the old saying goes, and this is also a must for any 21st century website – so make sure you’re including video content somewhere, as well. Instagram Reels and TikTok are both hugely popular with consumers and they’re sure to respond favourably if they find this kind of content on your site.
Telling your own story can also boost engagement and really drive custom your way. People love to see the more human side of brands and your website provides a great opportunity for you to tell everyone who you are, what you stand for and what you value as a brand.
Looking for a website design company to help with your business? Get in touch with Black Tiger Creative today.
