When Bosco Italian approached us to give their brand a new lease of life, not only did we relish in the fact we get to work with one of the most popular restaurants in Lytham, we knew full well that working with Bosco could only mean one thing…lot’s of “dinner meetings” with Jennie & Mo with lot’s of (really) delicious food! We began working with Bosco 4 months ago now, and have since transformed their brand’s digital profile, read on to see how we’ve developed Bosco’s brand.
Revitalise a well renowned Italian
Retain the same core principles
Increase Online Engagement
Open Bosco to a new stream of “online custom” with a dynamic website.
How we Answered
Looking into Bosco’s core principles that have made them one of the most well-renowned eateries in the North West, we focused on how real Italian food, made the traditional Italian way is still best. It’s no secret that there’s a lot of competition when it comes to eating establishments in and around the Fylde Coast. Rather than competing directly, we found great success with sticking with Bosco is known for, real, traditional Italian food.
One of the first things that Jennie (one of the amazing owner’s) said to us during our first meeting, was that she wasn’t keen on changing the style too much regarding the way Bosco currently looks, something we agreed with totally. The logo we brought forward was an updated version of the original Bosco logo with a few “tiger touches” to really bring it forward.
Before we came onboard with Bosco, their online presence was fairly lacking. We felt the brand needed a website that encompassed exactly what it was that you could expect to receive when you visited for a meal. We also took care of their social media presence (Facebook & Instagram) in order for the consistency to run through the brands entire arsenal of engagement platforms.