Businesses that want to be as successful as possible would do well to invest in their website design, as it is often the first impression clients or customers are able to have of their company.
However, the latest trend to emerge is the ‘anti-design’, with unpolished and experimental aesthetics becoming increasingly popular on the internet. So, could this be the latest movement in website creation?
Senior art director at 99designs Imogen-Mary Hoefkens told Built In: “Anti-design feels and looks like rebellion… It’s pretty much setting [the rules] on fire.”
So, what does this mean? It could look like typography that does not perfectly align, overlapping pictures, asymmetrical graphics, crowded spaces, and bold and clashing colours.
While it might sound chaotic, Julia Taylor, creative director at Thoroughline, said there is still a method behind this madness.
“It still has to look good and be compelling. It’s taking the principles of fine art and that ability to be creative outside of boundaries, and applying them to a world that has historically been very structured,” Ms Taylor stated.
Anti-design websites are likely to suit some businesses more than others, such as B2C enterprises and those with a young target market. E-commerce sites, cultural websites, and those offering services aimed at students or young professionals, from beauty salons to tattoo parlours, will also do well with an anti-design element to their website.
Whether you decide to adopt this style or not, think carefully about your website design, with Entrepeneur.com advising: “Build your sites for first impressions.”
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